Hustle – Email Marketing, Lead Generation, Optins, Popups


Hustle is the ultimate marketing plugin for building a mailing list and converting site traffic. Lead generation just got easier with simple set up optin forms, targeted marketing popups, and designer-made templates. Build a social following while you’re at it with Hustle’s diverse social sharing capabilities. From the award winning developers of Smush image optimization and Forminator form builder at WPMU DEV.

Hustle lets you easily grow your mailing list or display targeted ads across your site with popups, optins, slide-ins, widgets, and shortcodes.

Instant Templates For Every Kind Of Offer

Hustle makes the process of creating popups, slide-ins, and embeds easier with a range of pre-designed templates. The templates available represent a number of different use cases (e.g. Black Friday, giveaway, COVID notice, newsletter signup), meaning you can get started with a module that aligns with your campaign goals. See them in action below:

Learn The Ropes With These Hands-On Hustle Tutorials

Get Creative With Styling For Desktop and Mobile

Hustle’s flexible appearance settings can help your marketing stand out. Choose colors, animations, layouts, drop shadows, and display conditions from the easy-to-use design settings for all your marketing modules. By default layouts and templates are fully mobile responsive. But you can also make granular adjustments (margins, padding, borders, container sizing) to ensure your modules are popping on all devices.

Take Styling & Customization Even Further

If you have an eye for detail you’ll love the additional customization options available with Hustle. As well as basic appearance elements like layout, images, typography, and color – Hustle allows for more advanced detailing like borders, spacing, shadow, module sizing, and more. There’s also custom CSS if you’d really like to make your modules your own.

Ajustes de visualización altamente dirigidos

Hustle has all the behavior and condition settings you’ll need to target visitors with email opt-ins or ads. Set up intelligent conditions such as: specific pages and posts, visitor device/browser, country, source of arrival, post registration, browser cookie, and a whole lot more.

Smart Triggers For Popups And Slide-ins

As well as intelligent visibility conditions, Hustle also allows you to set up a range of behavior triggers for your popups and slide-ins. Including: time on page, scroll, exit-intent, and more.

Set Specific Schedules For Best Results

Hustle makes it easy to schedule exactly when you want your marketing modules to deploy. Set start and end dates, schedule modules to show on specific days of the week, at a certain time of day, and choose a custom timezone to adhere to.

Reach Out To Visitors Via Email

Once a user has engaged with one of your marketing modules it’s important to follow up with next steps or a simple welcome message. Hustle’s email settings allow you to easily whip up manual or automated email messages and establish that initial connection.

Mantenete ocupado con acciones sociales

Hustle includes top social icons for easily building your following on your favorite social networks. Quickly enable the most popular social networks and use floating social, widgets, and shortcodes to add followers.

  • Facebook
  • Twitter
  • Pinterest
  • Reddit
  • LinkedIn
  • VKontakte
  • 500px
  • Houzz
  • Instagram
  • Twitch
  • YouTube
  • Telegram
  • WhatsApp

Form Builder Integrations

Hustle integrates with popular free form builders like Forminator, so you can embed your forms, polls, and quizzes into popups and slide-ins for interactive lead generation. Grow your following and capture more leads with Hustle.

Hacé crecer tu lista de correo

Hustle se integra con todos los servicios de correo electrónico populares. Tan solo conectá tu cuenta y comenzá a recolectar nuevos suscriptores.

  • AWeber
  • ActiveCampaign
  • Campaign Monitor
  • MailChimp & MailChimp groups
  • Constant Contact
  • ConvertKit
  • GetResponse
  • Mailster
  • Hubspot
  • Sendy
  • Mad Mimi
  • Mautic
  • Infusionsoft
  • Brevo
  • MailPoet
  • MailerLite
  • iContact
  • Zapier
  • SendGrid

Gutenberg WordPress Editor Block

Hustle supports both the Classic Editor plugin and Gutenberg. When you’re ready to say goodbye to shortcodes, the Hustle block pulls your opt-ins and embedded content in for you.

Intención de salida inteligente

Hustle tiene intenciones de salida, un favorito de los profesionales de marketing que detecta cuándo los visitantes están a punto de abandonar tu sitio y entonces ¡BOOM! Un pop-up o slide-in aparece para llamar su atención.

ReCAPTCHA Spam Warrior

Keep bot subscribers from taking over your mailing lists. Hustle connects to Googles ReCAPTCHA to protect your signup forms from spam.

AdBlock no es rival para Hustle

Hustle tiene los movimientos y muestra los pop-ups y slide-ins incluso cuando los AdBlockers intentan bloquear tu contenido.

Medí el rendimiento y los resultados

Whether you’ve created a popup, slide in, or embed, Hustle allows you to track the results of each individual module with intelligent tracking data, conversion stats, and insightful charts for a visual representation. You can also set up a custom widget and include stats on your WP dashboard.

Features available in Hustle include:

  • Pop-ups, slide-ins, widgets, incrustaciones y opt-ins post entrada
  • Ready-made marketing templates – Discount, sale, Black Friday, COVID-19
  • 3 free popups upgrade to Hustle Pro for unlimited
  • 3 free slide-ins upgrade to Hustle Pro for unlimited
  • 3 free social share bars upgrade to Hustle Pro for unlimited
  • 3 free embeds upgrade to Hustle Pro for unlimited
  • Editor de diseños incorporado para una personalización simple
  • Hacé juego con los colores de tu marca, como si fuera magia
  • Animaciones de visualización suaves
  • Integrate with the best email services including: Aweber, MailChimp, MailChimp groups, Constant Contact, Sendy, Infusionsoft, GetResponse, Campaign Monitor, and many more
  • Condiciones super potentes para apuntar a tu audiencia
  • Schedule your modules to display at a specific time or date
  • Registrá cuántas veces se muestran los pop-ups, slide-ins y opt-ins
  • Mirá los envíos directamente a través de WordPress
  • Resumen de las tasas de conversión
  • 4 diseños predeterminados
  • Tablero de administración fácil de usar
  • Nuevas características, diseños y sorpresas todos los meses

What Do People Say About Hustle?


“I don’t know how I’ve survived this long without Hustle and Forminator, but I’m now using them on every website I build.” – sherylryan


“Recovering 15%+ of sales due to this. Insanely good. Thanks!” – lmbpack


“We used this plugin to build a beautiful pop-up to attract more users and increase conversion rate. Thanks” – inblch98


“Maybe the only plugin with free “exit intent” feature. Simple but powerful.” – tutoruniversitario


“Wow, we needed so many pop ups for client’s websites with this COVID thing going on. We used the Hustle on all of them. No problems and they look great!” – tammylfinch

A Note From Hustle

Hey! This is Hustle, your trusted popup, email opt-in, and marketing plugin for WordPress. I’m part of the WPMU DEV team, a superhero-suite of WordPress plugins, services, and support. Here are some of our other free plugins:

  • Smush – Image Compression and Optimization
  • Forminator – Form, Quiz, Poll and Survey Builder
  • Hummingbird – Speed up, Cache, Optimize Your CSS and JS
  • Branda – White Label WordPress, Maintenance Mode and Coming Soon Pages

And if you need ALL our Pro plugins AND 24/7 WordPress support, get a WPMU DEV membership! You can try it free for 7 days:

My superhero friends run the WPMU DEV Blog, your source for the very best WordPress tutorials. If you need to be in the know about WordPress, check it out.

Thanks for looking at Hustle, and I look forward to helping you market and grow your business with popups and more.

Enjoy, The Hustle

About Us

WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Join us here:

Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource:

Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you!


  • Easily customize the look of your campaigns using the in-built appearance settings.
  • Create amazing looking pop-ups, slide-ins, and embeds using our designer made templates.
  • Todas las condiciones de visualización que necesitás para hacer marketing dirigido.
  • Creá y mostrá rápidamente una barra de iconos flotante para compartir en las redes sociales.
  • Construí hermosos pop-ups con cualquiera de los 4 diseños incluidos.

Preguntas frecuentes

¿Qué es Hustle y a dónde fue WordPress PopUp?

WordPress PopUp pasó por un cambio de imagen masivo y ahora es un paquete de marketing completo que incluye pop-ups, slide-ins y opt-ins, por lo que le dimos un nuevo nombre. Con Hustle obtendrás aún más opciones para hacer crecer tu negocio. ¡Disfrutá de todas las nuevas características!

¿Perderé mis pop-ups cuando actualice de WP PopUp a Hustle?

No, todos tus pop-ups se agregarán a la perfección al módulo de contenido personalizado en Hustle.

¿Hay alguna limitación de características con Hustle?

¡No! Hustle te ofrece los mismos ajustes y opciones que Hustle Pro. La única diferencia es que Hustle Pro ofrece opt-ins ilimitados, contenido personalizado y acciones sociales.

How can I report security issues or bugs?

We take plugin security incredibly seriously; if you have a bug or vulnerability to report, you can do so through the Patchstack Vulnerability Disclosure Program. It’s fast, easy, and you will be notified when the issue is fixed. Report a vulnerability.


6 de diciembre de 2023 1 respuesta
Sendy worked for me like a charm. The Hustle / Sendy combination is super! Will recommend Hustle to any Sendy and WP user. Worked for me just by following the clear instructions provided. Only used it for two fields, name and email. My only criticism is that it seems to push into Sendy the Name and Email fields only. Just wondering if Hustle will be improved soon so it can also push Custom Fields into Sendy. All in all an excellent plugin.
29 de noviembre de 2023 2 respuestas
I'm really digging this plugin, especially how smoothly it integrates with Mailchimp. The only thing I'd love to see in the next update is a shortcut—like a link or shortcode — that I can easily use after creating my pop-up, saving me from the hassle of embedding it all over again.
26 de octubre de 2023 1 respuesta
One super important feature missing. I need a notification when someone submits a form! I have this integrated with hubspot too and you'd think between the two of you someone would have thought to include a notification email? So because of that I doubt I will be using this long term. Thats a very important missing feature
Leer todas las 842 reseñas

Colaboradores y desarrolladores

“Hustle – Email Marketing, Lead Generation, Optins, Popups” es un software de código abierto. Las siguientes personas han colaborado con este plugin.


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Registro de cambios

10.8.3 ( 2024-01-17 )

  • Aligned Pro and Free version numbers to ensure consistency and simplify version management.
  • Enhance: Compatibility with PHP 8.3
  • Enhance: Twitter rebranding
  • Fix: Scroll issue on Pop-ups and Slide-ins preview when content is lengthy
  • Fix: Size of summary box logo

4.8.2 ( 2023-10-03 )

  • Fix: ConstantContact authentification.
  • Fix: Cannot edit or add hyperlink
  • Fix: Click triggers not working for elements loaded after Hustle has loaded
  • Fix: Popup on exit intent is triggered when select box option is changed
  • Fix: Text Field error message apostrophe is converted to '
  • Fix: Deprecated notice for PHP 8.2
  • Enhance: Update the “Sendinblue” brand name to “Brevo”
  • Enhance: Remove mascot images

4.8.1 ( 2023-08-24 )

  • Enhance: Set up a redirect URL for Hubspot
  • Fix: Issues with Hustle ActiveCampaign integration
  • Fix: Bullet Points are not showing on the success message

4.8.0 ( 2023-06-27 )

  • Enhance: Require PHP 7.4 as the minimum supported version
  • Enhance: Prevent XSS vulnerability in translations
  • Enhance: Update the “InfusionSoft” brand name to “Keap”
  • Fix: Prevent page scroll to a Hustle Embed when a Pop-Up is closed
  • Fix: Custom Margin, Padding, and Border do not work for Slide-ins
  • Fix: Social Sharing module and Static Server Cache causing critical error
  • Fix: Issue with Close button on iOS

4.7.1 ( 2023-06-07 )

  • Enhance: Performance improvements.

4.7.0 ( 2023-04-10 )

  • New: Ability to display modules N times per day/week/month/year
  • New: Make whole module a clickable CTA
  • Enhance: White Labeling plugin name
  • Enhance: Module accessibility
  • Enhance: Conditional visibility for modules with CTA when 2 buttons are used
  • Enhance: Allow customizing Close Button size
  • Enhance: Compatibility with PHP 8.2
  • Fix: W3C issue with style sheets
  • Fix: Compatibility issue with ACF Pro plugin
  • Fix: Divi theme issue – Triggering module using link ID does not work

4.6.6 ( 2023-03-30 )

  • Enhance: Security improvements.
  • Fix: Helper Text font style cannot be reset
  • Fix: Title and Subtitle alignments are not working after reset
  • Fix: Embed Title is being cut off when you use Halloween Template
  • Fix: Redirect URL input field for CTA 2 doesn’t show by default in Embed when starting from scratch

Changelog for previous versions.