Google Listings & Ads


Google Listings & Ads makes it simple to showcase your products to shoppers across Google. Whether you’re brand new to digital advertising or a marketing expert, you can expand your reach and grow your business, for free and with ads.

Sync your store with Google to list products for free, run paid ads, and track performance straight from your store dashboard.

With Google Listings & Ads:
Connect your store seamlessly with Google Merchant Center.
Reach online shoppers with free listings.
Boost store traffic and sales with Performance Max Campaigns.

Connect your store seamlessly

Integrate with Google Merchant Center to upload relevant store and product data to Google. Your products will sync automatically to make the information available for free listings, Google Ads, and other Google services.

Create a new Merchant Center account or link an existing one to connect your store and list products across Google for free and with ads.

Reach online shoppers with free listings

Showcase eligible products to shoppers looking for what you offer and drive traffic to your store with Google’s free listings on the Shopping tab.

Your products can also appear on Google Search, Google Images, and Gmail if you’re selling in the United States.

Learn more about supported countries for Google free listings here.

Boost store traffic and sales with Google Ads

Grow your business with Performance Max campaigns. Create an ad campaign to promote your products across Google Search, Shopping, YouTube, Gmail, and the Display Network.

Connect your Google Ads account, choose a budget, and launch your campaign straight from your WooCommerce dashboard. You can also review campaign analytics and access automated reports to easily see how your ads are performing.

Learn more about supported countries and currencies for Performance Max campaigns here.

Get $500 in Google Ads credit when you spend your first $500!

Create a new Google Ads account through Google Listings & Ads and a promotional code will be automatically applied to your account. You’ll have 60 days to spend $500 to qualify for the $500 ads credit. See full terms and conditions here.


Minimum Requirements

  • WordPress 5.7 or greater
  • WooCommerce 6.0 or greater
  • PHP version 7.3 or greater (PHP 7.4 or greater is recommended)
  • MySQL version 5.6 or greater

Visit the WooCommerce server requirements documentation for a detailed list of server requirements.

Automatic installation

Automatic installation is the easiest option as WordPress handles the file transfers itself and you don’t need to leave your web browser. To do an automatic install of this plugin, log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.

In the search field type “Google Listings and Ads” and click Search Plugins. Once you’ve found this plugin you can view details about it such as the point release, rating and description. Most importantly of course, you can install it by simply clicking “Install Now”.

Manual installation

The manual installation method involves downloading the plugin and uploading it to your webserver via your favourite FTP application. The WordPress codex contains instructions on how to do this here.

Where can I report bugs or contribute to the project?

Bugs should be reported in the Google Listings and Ads GitHub repository.

This is awesome! Can I contribute?

Yes you can! Join in on our GitHub repository 🙂

Release and roadmap notes available on the WooCommerce Developers Blog

Preguntas frecuentes

What is Google Merchant Center?

The Google Merchant Center helps you sync your store and product data with Google and makes the information available for both free listings on the Shopping tab and Google Shopping Ads. That means everything about your stores and products is available to shoppers when they search on a Google property.

Which countries are available for Google Listings & Ads?

Learn more about supported countries for Google free listings here.

Learn more about supported countries and currencies for Performance Max campaigns here.

Where will my products appear?

If you’re selling in the US, then eligible free listings can appear in search results across Google Search, Google Images, and the Google Shopping tab. If you’re selling outside the US, free listings will appear on the Shopping tab.

If you’re running a Performance Max campaign, your approved products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

Will my deals and promotions display on Google?

To show your coupons and promotions on Google Shopping listings, make sure you’re using the latest version of Google Listings & Ads. When you create or update a coupon in your WordPress dashboard under Marketing > Coupons, you’ll see a Channel Visibility settings box on the right: select “Show coupon on Google” to enable. This is currently available in the US only.

What are Performance Max campaigns?

Performance Max campaigns are Google Ads that combine Google’s machine learning with automated bidding and ad placements to maximize conversion value and strategically display your ads to people searching for products like yours, at your given budget. The best part? You only pay when people click on your ad.

How much do Performance Max campaigns cost?

Performance Max campaigns are pay-per-click, meaning you only pay when someone clicks on your ads. You can customize your daily budget in Google Listings & Ads but we recommend starting off with the suggested minimum budget, and you can change this budget at any time.

Can I run both free listings and Performance Max campaigns at the same time?

Yes, you can run both at the same time, and we recommend it! In the US, advertisers running free listings and ads together have seen an average of over 50% increase in clicks and over 100% increase in impressions on both free listings and ads on the Shopping tab. Your store is automatically opted into free listings automatically and can choose to run a paid Performance Max campaign.


27 de mayo de 2022
The idea behind the plugin is great. Unfortunately, the setup is not always flawless and there is little (if any) consideration for variable products. This plugin still needs a lot of improvement. I recommend CTX Feed as a more advanced alternative.
25 de mayo de 2022
Like most other reviewers, I had setup issues and ultimately gave up. I kept getting a "there was an error loading Jetpack info" error. I don't use jetpack and the instructions don't mention anything about needing it as far as I can tell.
19 de mayo de 2022
Attention: Variable product only duplicates the product. Not even adding variations to the title. Good concept but this plugin is not yet ready for production.
13 de mayo de 2022
Like many other reviewers state: -the setup fails. I had a google merchant account from before, and tried connecting to this. NOPE! Could not connect to the account. I am an experienced woocommerce user, and I've had Google Merchant for several years using Prestashop. Never been a problem. I fully understood what I had to do - but it was just not possible, as the setup failed. Since the plugin setup failed, I deleted my old merchant account.. Thinking I could start fresh. I made a new account during setup of the plugin. Then it got connected. (Yey!) But the next step - FAIL again. White screen in wp-admin, only thing visible was the left menu and admin menu. The content where the third setup step should be = blank. Two stars just because I know there have been much good thoughts behind this plugin. And the intentions are really good, AND it's free.. But oh my God what a mess! I think Google might have had too much to do with the code here. It does not reflect the WP experience at all! 15 minute setup it says.. Here I am three hours later. The plugin requires connection to a account. Bad enough, but OK. I went with it. (But somehow also Jetpack - which I don't use at all - got involved with the account I had to connect to).. And now my 18 year old webshop domain, that has nothing to do with at all - is added as a primary domain to my account!? Jetpack - which I have never ever used, is suddenly also connected to the account. And I can't delete any of them from the account, as this gives an error message. is asking me to change name servers for the webshop domain.. Wtf is this? Google Listings and Ads is not working.. I wonder if the developer-team have ever tried setting up this plugin themself on a Live store. And if so - congrats if you got it working. Please then ask your wife, husband or best-friend to do the same with a woocommerce store, and see if he/she have the same success. Thank God I had a backup of my store 2 seconds before I installed this plugin.
8 de mayo de 2022
On the "Confirm store requirements" page after installing the plugin I CANNOT complete the setup even though everything is filled in and verified. Due to this I cannot use the plugin since it all comes back to finishing the setup.
28 de abril de 2022
Appreciate woocommerce team closing in on the gaps. They have rolled out: Woocommerce Mobile App Google Merchant Feed Plugin Woocommerce Analytics (admin) Pinterest Integration Facebook Integration This is what it means to be the leading ecommerce enablers for businesses around the Globe! Amazing trajectory.
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Colaboradores y desarrolladores

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Registro de cambios

1.13.2 – 2022-05-25

  • Fix – Prevent repeated account URL retrievals.

1.13.1 – 2022-05-24

  • Fix – Missing ShoppingPerformanceView error when viewing report data.
  • Fix – Update the start/end date in the timePeriod message of coupon following google.protobuf.Timestamp.
  • Tweak – Show MC Issues resolution steps in the UI.

1.13.0 – 2022-05-18

  • Add – Extending Update All Products Test Suit.
  • Add – Request a Google Merchant Account Review for disapproved accounts.
  • Fix – Address a crash problem of TreeSelectControl component when the dropdown is not showing and press the Up or Down key.
  • Fix – Edit shipping rate modal disappears after auto-save shipping rate in Setup MC.
  • Fix – Prevent product sync if the site URL does not match the originally claimed URL.
  • Fix – Revert filtering only Shopping destination for account issues.
  • Fix – The unsaved prompt might pop up when the countries of the target audience are the same when navigating away from the free listings edit page.
  • Fix – Unit tests for WooCommerce 6.5.
  • Fix – Validation for shipping rates and shipping times in Setup MC and Edit Free Listings.
  • Tweak – Add helper class to obtain supported countries of a continent.
  • Tweak – Adjust the implementation of focus navigation for the TreeSelectControl component.
  • Tweak – Cleanup unused Google Ads services.
  • Tweak – Drop support for WooCommerce < 6.0.
  • Tweak – Enhance event name for documentation link and update tracking document.
  • Tweak – WooCommerce 6.5 compatibility.
  • Tweak – WordPress 6.0 compatibility.
  • Update – Improved UX in the Product Feed Issues table.
  • Update – Use a shared helper method to get supported countries of a continent for /mc/countries API.

See changelog for all versions.