AdBack solution to adblock

Description

With AdBack, access analytics about adblocker users, address them personalized messages, propose alternative solutions to advertising (video, survey).

What is AdBack?

AdBack is a professional and unblockable solution that analyzes your Internet audience using adblockers. It collects, analyzes and alerts you about the evolution of this audience. It allows you to react, to inform and monetize this specific audience. If you want an estimation of the revenues you could earn with AdBack, fill in the form!

For who?

AdBack is for every content publisher who wants to understand and monetize its adblock audience: media websites, regional magazines, bloggers, e-commerce websites who want to take an audit on their website, verify in real-time that adblocker users don’t impact the conversion rate and utilize tools to generate leads specifically on this audience.

What data can I collect?

Find loads of statistics about the adblockers with AdBack and identify up to 5 adblocker users profiles.

Find for exemple:

  • The estimated lost revenue
  • The number of activations/deactivations
  • The number of adblockers users allowing the acceptable ads of Eyeo
  • The type of adblocker used
  • The number of blocked analytics (Google Analytics, AT Internet)

What are the monetization solutions?

We propose 3 types of solutions. Need an audit? Fill in the form and we’ll tell you which solutions are the most adapted for you.

AdBack Direct

Thanks to our encryption technology, you can display your premium and autopromotion campaigns to your adblocker users. It’s easy and fast with our DFP and Smart AdServer connectors.

AdBack Ads

In connection with our partner networks, we provide you with native or contextual advertising flow. Display these native flows to fill your blocked ad placements or in addition to your existing placements.

AdBack Experience

With AdBack, you can lock the access to your content to your adblocker users and display personalized messages depending on the different user profiles you’ll identify with our tool. Ask them to turn off their adblocker or propose to answer surveys, newsletter subscriptions, to watch a video ad to access the content, etc.

You can personalize your messages with colors, logos, different themes and target the profile of your adblocker users depending on the geolocation, browser, visit duration, among many other targeting options.

Screenshots

  • Find statistics about your adblocker users directly in your WordPress interface. Here, you can discover the percentage of adblocker users on your website, the number of blocked page views, your estimated revenue loss…
  • Activate and customize the message to display to your adblocker users. Pick a format, choose a theme, customize your graphism with your logo and your colors.
  • Personalize the text you want to display, offer various alternative solutions and define the targeting and frequency of your message as well as scenarios.
  • Display your customized message and propose alternative solutions to your users to recover up to 60% of your lost online ad revenue (video, deactivation…).
  • Access your AdBack dashboard with all the detailed statistics of your website on https://www.adback.co/en/sites/dashboard

Installation

1) Download the plugin.

2) Connect to your WordPress interface in admin mode and go to the “Plugins” tab and “Add new”. Then click on “Upload Plugin” at the top of the page

3) You can upload from your computer the AdBack plugin recently downloaded by clicking on “choose file”. Choose the zip folder “adback-solution-to-adblock.zip”

4) Once the document selected, click on “Install now”. WordPress will install the plugin. Once installed, click on “Activate Plugin”

5) The plugin is finally installed. You now have an AdBack tab on your WordPress interface. Click on it and follow the instructions

6) Analyze. You now have an AdBack tab on your WordPress interface with a statistics part where you’ll find the main graphics and a settings part where you’ll be able to set up the custom message to display to your adblocker users. On WordPress, you have the access to the basic features and statistics. To access the detailed statistics and the advanced features about the custom message, go to your dashboard on AdBack.

More details : http://support.adback.co/article/272-adback-wordpress-plugin

FAQ

Installation Instructions

1) Download the plugin.

2) Connect to your WordPress interface in admin mode and go to the “Plugins” tab and “Add new”. Then click on “Upload Plugin” at the top of the page

3) You can upload from your computer the AdBack plugin recently downloaded by clicking on “choose file”. Choose the zip folder “adback-solution-to-adblock.zip”

4) Once the document selected, click on “Install now”. WordPress will install the plugin. Once installed, click on “Activate Plugin”

5) The plugin is finally installed. You now have an AdBack tab on your WordPress interface. Click on it and follow the instructions

6) Analyze. You now have an AdBack tab on your WordPress interface with a statistics part where you’ll find the main graphics and a settings part where you’ll be able to set up the custom message to display to your adblocker users. On WordPress, you have the access to the basic features and statistics. To access the detailed statistics and the advanced features about the custom message, go to your dashboard on AdBack.

More details : http://support.adback.co/article/272-adback-wordpress-plugin

Is AdBack free?

The plugin and the whole analytics module are free and available to all. Only the message display with all the deactivation features and alternative solutions is a paid service. You can access at any moment a 14-day trial including 10,000 free custom messages.

Why should I install AdBack?

With AdBack, understand your adblocker users and re-establish the dialogue between you and them. With AdBack, win back 28 to 60% of your advertising revenue lost because of adblockers.

Why is AdBack’s solution different from other solutions on the market?

AdBack proposes a wide and complete range of statistics. Our strength relies on a strong technology, at the cutting edge of innovation and impossible to be blocked by adblockers. While most of our competitors want to push the ads by all means, we want to find alternative and sustainable solutions to re establish the dialogue between publishers and users in order to contribute to the Internet of tomorrow.

What are the technical aspects of AdBack’s tag?
  • The tag is loading in an asynchronous way, it means that the web page content loads at its own pace while the tag loads via separate processes
  • Only 2 server calls generated by theAdBack tag
  • Weight of the JavaScript folder: 9,5KB and less than 500B
  • A response depending on the geographical location: delivered by an international CDN network hosted by Amazon Web Services
  • Auto detection of HTTP/HTTPS, supporting new protocols up to SPDY/3.1
  • Data warehouse hosted on Amazon Redshift, capable of handling and analyzing petabytes of data in seconds
Does AdBack have connexions with other tools?

To bring the data alive, it has to be available in all the existing web analytics tools. That’s why we’re opening connexions with the main tools on the market (analytics, DMP, ad servers, direct sales video ads…)

What is the custom message?

The custom message is the pop-in appearing on the adblocker users’ screen. The message can be different depending on the user’s profile. You can add deactivation features to it or different alternatives to advertising.

What are the different alternatives to advertising proposed by AdBack?

We propose:

  • To answer surveys
  • Paywalls
  • Newsletter subscriptions
  • To watch a video ad to access the content

Reviews

Efficace

Vraiment simple et efficace.
On met en oeuvre rapidement un message de qualité à l’intention des visiteurs avec AdBlocker.
Mais attention pour passer à la vitesse supérieure il faut payer.

Fantastic

Really simple to use, awesome plugin. Keep up the good work!

Pretty Awesome!

I’m new here but still it looks pretty simple and awesome plugin. I was worried about my earning. I was thinking what will happen if my users uses my site and they have an ad blocker. But you guys solved my problem. Thanks.

Super !

Fonctionne très bien, très simple d’utilisation, de nombreuses statistiques intéressantes, genial !

Read all 5 reviews

Contributors & Developers

“AdBack solution to adblock” is open source software. The following people have contributed to this plugin.

Contributors

Traducí “AdBack solution to adblock” a tu idioma.

¿Interesado en el desarrollo?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

2.6.1

  • Add missing file

2.6.0

  • Add unified monetization form

2.5.5

  • Do not save empty tags

2.5.4

  • Update connection check url

2.5.3

  • Update proxy script

2.5.2

  • Dump rewrite rules in diagnostic page

2.5.1

  • Fix empty array analysis

2.5.0

  • Update requirements for wordpress 4.9

2.4.7

  • Add missing Adikteev url

2.4.6

  • Enqueue scripts in footer

2.4.5

  • Update plugin description

2.4.4

  • Fix activation deactivation of plugin

2.4.3

  • Fix validator to avoid endpoint override

2.4.2

  • Fix update or insert database that made some performance issue
  • Add validator on rewrite rule to avoid conflict with existing urls

2.4.1

  • Fix proxy url
  • Fix database version

2.4.0

  • Include full script inside the page
  • Allow data to transit through the internal proxy if permalink are configured

2.3.1

  • External library fix

2.3.0

  • List, create and edit IAB banners

2.2.1

  • Show IAB banners

2.2.0

  • Add multisite support

2.1.2

  • Updated translation

2.1.1

  • Form fix

2.1.0

  • Diagnostic page
  • Product tool

2.0.1

  • Fix

2.0.0

  • Major update

1.2.6

  • Fix url lib js

1.2.5

  • Global datepicker

1.2.4

  • Fix for PHP version prior to 5.5
  • Global header

1.2.3

  • Suppress debug data

1.2.2

  • Automatic registration fixed

1.2.1

  • Translations updates

1.2.0

  • Automatic registration on activation
  • Reminder about custom message activation added
  • Custom message page updates
  • Dashboard widget added
  • Plugin menu updates

1.1.9

  • Clean unused method

1.1.8

  • Tag update

1.1.7

  • Typo

1.1.6

  • Fixes

1.1.5

  • Updated translations

1.1.4

  • Add install tab in WP.org
  • Add option to not show the custom when user is logged
  • Add notice if not connected
  • Add settings link

1.1.3

  • First logged version